The Freshest Way TO Feed the dog

Created by expert nutritionists, our pantry fresh meals are packed with all the natural ingredients your customer's dog needs, every single day.

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Stocked on shelves, kept in cupboards

Our clever steaming process means our nutrient packed pouches can be stocked on shelves and kept in your customer's cupboard, AND we don’t use any artificial preservatives. Pretty amazing, right?!

Plus, all the natural juices from our tasty ingredients are locked in during our gentle process meaning every mouthful is moreish and moist.

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Freshly prepared. Gently cooked. Steamed for freshness

Each recipe is full of wholefoods, veggies, prime cuts of meat and pre and probiotics to support your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE.

Expertly designed and perfectly balanced with all the vitamins and minerals. This really is the ulti-mutt way to feed FRESH.

The Benefits Of Fresh

Real ingredients full of everything your dog needs to thrive. Steam locked goodness ready for your cupboard for the most convenient way to feed fresh.

  • Herbs & Vegetables

  • Immune Support

  • Joint Care

  • Skin & Coat Care

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Perfect for pups

All the benefits of our fresh dog food range, specifically tailored for delicate tummies and growing bones. Packed with wholesome, real food and nutritionally balanced to provide your customers' puppy with everything they need to thrive.

Your brand new puppy owners can choose from:

Chicken and Fish with sweet potato, carrot and seaweed

Turkey with sweet potato, salmon oil and chia

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Why stock Wilsons pet food

The best ingredients

Our high-quality recipes are blended with the best ingredients, vegetables, herbs and minerals and are never ever over-processed.

Made in Scotland

Made by the Wilsons team in our Scottish factories.

Made for dogs

Our team work with top nutritionists to come up with meals that are truly good for dogs, and that taste as good as they smell!

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Frequently asked questions

What is Wilsons Fresh?

A. Wilsons Fresh is a new collection of expertly made, pantry fresh meals to help your dog live their healthiest life.

What does ‘pantry fresh’ mean?

Our clever steaming process means that our nutrient-packed, freshly prepared meals can be stored in your cupboard until you’re ready to use them – all without any artificial preservatives. Pretty amazing, right? Once opened, each pouch can be safely stored in your fridge for up to 4 days.

What do we mean by ‘real ingredients’?

Our new collection of Fresh recipes for dogs are made using real ingredients. Real ingredients you and I as human beings would recognise, and be happy to eat ourselves.

We’re not using dehydrated vegetables from some far-flung country and passing them off as fresh, and when you serve our dinners you can actually see the individual ingredients; they’re not overprocessed into a grey, uninspiring block of unidentifiable sludge. 

We’re using real, fresh, prime meats, vegetables and wholefoods to create each delicious recipe, which results in a feast for the eyes, not just hungry tummies!

Is Wilsons Fresh a wet food for dogs?

The Wilsons Fresh range is like wet food for dogs...if wet food for dogs was made with real ingredients and looked good enough to serve up for yourself. Paws off though, these are just for your four-legged friend!

Can we mix Wilsons Fresh recipes with Wilsons cold pressed food?

Yes of course! 

Our cold pressed recipes and our Fresh range recipes all contain everything your dog needs to thrive, so you don’t need to add anything to them or mix them with other types of food. If mixing up mealtimes is kind of your thing though, you can of course mix them together at mealtimes, or feed a mix of cold pressed and Fresh recipes throughout the day.

What age are Wilsons Fresh recipes suitable from?

Our Fresh range recipes are suitable for all dogs from 2 months onwards. We also have two specific recipes tailored especially for puppies, that contain everything your puppy needs to support them through their early stages of growth and development.

Where are Wilsons Fresh range recipes produced?

We freshly prepare each and every one of our Fresh range recipes at our factory in bonnie Scotland.

How do I get this on my shelf?

It's easy!

Simply contact our lovely sales team via sales@wilsonspetfood.co.uk or fill out our new stockist form and we'll be in touch to get you set up with your next bestseller.

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Other ranges from wilsons

Stack your shelves with the entire Wilsons range.

  • Working Dog Food

    Hard working food for hard working dogs. These recipes have specially balanced protein and carbohydrate levels to provide slow release energy when they need it most.

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  • Cold Pressed

    The ultimate dry dog food which outperforms kibble with every bite. Our recipes are blended with vegetables, herbs, vitamins and minerals and are never over-processed.

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  • Dog Treats

    Guilt free, 100% natural treats that are packed with goodness. Our delicious range of tempting treats are perfect for adding to your shelf.

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  • Raw Dog Food

    Raw frozen made simple.
    Choose from our nutritionally complete or 80|10|10 recipes, both jam-packed with the best ingredients made in our Scottish factories.

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